If all alumni are six thousand celestial lights in the night sky, these five outstanding individuals are the supernovas among them. The connections we draw between them are akin to the constellations drawn since the beginning of human history.
The biographical points join together to form a constellation.
The use of the night sky as a metaphor for SFU alumni became an accessible, universal image that resonated with our target audience: all metrics were exceeded.
The styleguide facilitated early buy-in from all stakeholders, while ensuring consistency across channels.