The selected concept had to work across different media sizes from large posters to the back of passage tickets.
BC Ferries Gift Certificates
BC Ferries operates the world’s largest ferry fleet moving people, cars and freight across the stunning coastal and inland waters of British Columbia. The brief was to promote gift certificates sales online and onboard the ferries. The idea had to be executed quickly and using existing photography.
Advertising, Art Direction, Copywriting
2014